One of the most common mistakes in builder portfolios is trying to cram absolutely everything onto the main home page.
The result: too many blocks, little hierarchy, and no clear story.
That's what sub-sites are for.
What a sub-site is
It's a child page within your own universe. It keeps your identity, hangs off your username or domain, and lets you dedicate a specific URL to a project, product, or experiment.
Examples:
- your main startup
- a side project that already has traction
- a course or newsletter
- a visual experiment
- a landing page for a hackathon
When it's worth opening one
The simple rule is this:
if a project needs its own context, it deserves its own sub-site.
Open a sub-site when:
- You have too much material for a single block.
- You want to share a specific URL for a product.
- You need a more focused narrative.
- The project has its own branding, metrics, or assets.
When it's NOT worth it
Not everything needs a child page. If it's barely a test, a small repo, or something that doesn't have shape yet, a block inside your main profile is probably enough.
Your main board should answer:
- who you are
- what you do
- which projects matter most
Sub-sites are there to go deeper, not to replace that summary.
How to use them well
A simple way to think about it:
- Main profile: identity, credibility, overview.
- Sub-site: focus, detail, specific CTA.
That lets you share better.
Instead of sending someone to a general profile where they have to search, you hand them directly:
huevsite.io/yourusername/your-project
or even the matching path under your custom domain if you're PRO.
Less noise, more clarity
The best use of sub-sites isn't "having more pages." It's making sure every visit lands in the right place with less friction.
If your main profile is already starting to look like a storage closet, you probably don't need to delete anything. You need to separate better.
Think of your profile as the index and your sub-sites as the chapters.
Let's buildRRR!